Tuesday, October 2, 2012

Exploit October

Her we go again.  It's October and every organization  wants to get in on the action.  The medical research foundations release the usual stories of "promising new findings  in the battle against breast cancer."  The stories are always announced in October, and relate possible findings that after the studies  may possibly, and  eventually, be approved for clinical trials, but even  IF they are approved, it would be years and years after that before they would be available to the public.  But life relies on hope, so those little self-promoting tidbits can be excused.
      More heinous is the blatant drivel put out by companies who, if they had even elementary knowledge of the disease, would know better. Of course, the truth is always negotiable when income depends on it.   Ebay posts a link on Facebook advising of their efforts to help fight the dread disease, a noble endeavor to be sure:  "Learn tips on prevention and early detection of breast cancer in the Hope Chest..."  TIPS?   TIPS?      Tips are what one gets at the racetrack, or in women's magazines on how to clean your refrigerator.  It is insulting to the legions  of breast cancer patients, including those who will lose their lives to it this year, to be informed of "tips" that could have helped them avoid their fate.  Oh, by the way, I have a hot tip for you readers;   Don't forget to get your mammogram, and Uh, don't buy bananas by the bunch anymore.

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