Beware of suffixes.
If the QVC spokesperson is describing the skirt or coat or dress she is offering for sale as being constructed of luxurious fabrication, you know that you're paying for more than just fabric; you're being charged extra for snob appeal.
If the health care spokesperson who accosts you through television or the internet touting a treatment for one or more medical conditions that can be achieved by his research and development of a miraculous new formulation, better check him out.
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