Stainless

Stainless steel, you monolithic and boring monstrosity foisted on  unwary consumers for a few decades now---move over.  You're being replaced by  White Ice.  Now doesn't that sound a lot better.  It always seemed so wrong to name  an appliance  for what it does not possess--like stains.  They probably won't call the new color line dentless or scratchless or dirtless White Ice.  Though White Ice does sound more like a Disney movie.