Hypocrites.

Everyone agrees that bullying is bad.  The worst possible scenario is that it could contribute to the victim's death, the terrible result of the influence of others.  However, the media aggrandizes risk-taking, death defying behaviors on the part of people who are driven to do so by the reinforcement, emotional or financial, of others.  On "America's Got Talent," the judges  admired the most the acts which were most likely to lead to injury or death if the slightest thing went wrong.  They labeled patently  non-lethal acts as boring, talented as they might be. Skilled as the daredevils may be, we know that things can go wrong.  As witnessed during the Olympics, the best and most experienced athletes  can inexplicably fall off the pommel horse, or drop from the trapeze, or trip over their own feet while running.  So when a blindfolded archer shoots an arrow into an apple an inch above his head, we know that he could have been killed.  Yet we encourage the behavior anyway.  Without the imminent risk of death, there would be no reward of fame or money. That is why they perform, to seek approval from us  vicarious thrill seekers.  Bullies are condemned for getting enjoyment from inflicting misery on others, often because the perpetrators feel insecure or incomplete themselves. Those who encourage dangerous, deadly behaviors in others do so because they want to enjoy the thrill of danger, don't wish to put themselves in harm's way, but enjoy seeing others put their lives in jeopardy.  I would call it a more cowardly type of bullying, endangering the lives of others for self gratification.