Sunday, March 4, 2012

Segue this!

Why were segues developed? To form a smooth transition from one topic to another without jarring the audience. In other words, to allow a natural extension of the discussion. The media has a one-size-fits-all, standard, all-purpose segue, and that is: "And now, on a brighter note.." They could have just finished reporting a grisly murder where a son bashed his parents to death, then shot them and set them on fire, and to make the transition to a topic where a cat signs to its owner, they rely on the good old segue, "And now, on a brighter note..." Okay, I'm not jarred, that was smooth.

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