Saturday, November 10, 2018

Dinosaur in the Waiting Room

   The other day I was in a medical office, having driven patients there for their appointments. Anticipating a wait of more than a few minutes, I found the magazine rack and picked up a copy of one of the selections. There was not a great variety to choose from, but at least the issues were current.
   When I resumed my seat in the waiting room, I noticed that I was the only person who was in possession of a magazine. All the others, except for very young children, were occupied with their phones. Every single one.  The office was fairly busy, and I, waiting for 2 separate appointments, waited for a considerable length of time. The percentage of phone users remained constant for each and every patient.  No one even looked at the magazine rack.
    No wonder it's now possible to pay pennies per copy for magazine subscriptions. You just need to assume the risk the publishers may go bankrupt before your subscription runs out.

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