Brooklyn Bridge / Genius Marketing

  I have an idea for selling sneakers to girls, what with girl-power and all. But to simply advertise my new product is expensive and time consuming. Wait, I have an idea!  How about if I have a nine-year-old girl with a complicit father write me a letter first and ask why she can't buy the shoes in her size.  I'll bet that will garner loads of free publicity in a matter of hours.  The public loves human interest stories  like that.
   If they were enthralled by the huge cow story, they'll buy into anything. I don't think there was a single media outlet that didn't feature the huge steer. Over 6 feet tall, it was said. A gigantic steer towering over the other cattle, too big to be slaughtered. But why is  a lone Holstein in a field with a herd of lesser brown cows, of a breed known to be small in size.  Where did big cow come from?
   A number of years ago, there was a trailer at the Schaghticoke Fair featuring a giant cow. It cost a dollar or so to go in and view "the largest cow you've ever seen." I remember because to one of my kids that was the year's top attraction. He would hit anyone up for a fistful of quarters so he could run up the ramp into the trailer and see the massive animal.  Of course, there were scores of very large-sized cows  in the regular cattle barns, probably of about the same size. But since everything is relative, a cow standing in a trailer will appear to be of a more impressive size than if standing in a stall among many other similarly sized cows. Just as a single large cow will look immense when pastured with a breed of small cows.  Or puppies.