Ortho Oh, no!

Northeast Orthopaedics has recently merged with Orthopaedic Associates of Saratoga under the new name of OrthoNY.  I've heard of Ortho Weed Killer and Ortho Pest Control, both Scott's products, so I wouldn't have expected the Ortho name to be usurped by bone and joint doctors, but it's probably not an infringement as long as the NY is added.  I don't know; let the lawyers handle that part of it.  But still, the connotation is not very appealing, is it?