What's Up, Docs?

     I've been a patient at my current ophthalmologists' office for a long time.  The practice has grown, and moved, operating at several locations now, and so has added new doctors as well as other medical professionals.  But something seems to be in the works, as sensed by my investigative gene.  A month or so ago, one of the senior doctors ran a newspaper ad for several weeks, with his picture and in  his name only, though he's usually fully booked for his specialty and surgical appointments.  Today, on the checkout counter, was a stack of full-page flyers with the picture and vitae of one of the other esteemed senior doctors.  Perhaps they're having an identity crisis, with all those other big fish in the pond.